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Creating Value

Lionel Capital is an investment firm focused on branded consumer product companies from early stage investments, growth rounds to distressed assets in need of a turn around. 

The firm focuses on companies at various stages of the corporate lifecycle.  Our goal is to utilize our experience in helping the business turn into a successful company with branding and product guidance.

For details about our investment process as well as our level of involvement, get in touch with us.

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Brand Managament Platform

Aliph Brands is a Brand Management Company that monetizes consumer brands through partnerships with best-in-class licensees.

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Natural Consumer Products

Founded in the early 1980's Kiss My Face's goal is to make powerfully effective products from as many natural ingredients as possible because we believe that nature creates the best ingredients.  It’s our mission to find and combine these natural and organic ingredients to create the most effective body and personal care products anywhere.  And, do it in a healthy, sustainable way.  (Hey, we want to make it easy for you to choose Kiss My Face!)

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Specialty Fashion

Vanity, also known as Vanity Shops, was an American specialty chain of fashion retailers that sold apparel and accessories targeted to fashion-conscious young females, online and in stores.  Since acquisition, the brand is repositioned in a licensing model.



Consumer Technology

Invested in 2017;

For more than a decade, Jawbone has developed products and services for the mobile lifestyle unparalleled in their innovation, ease-of-use and sophistication of design.

The company is the creator of the award-winning and best-selling premium ICON Bluetooth headset; the inventor of NoiseAssassin® technology, the world's first and only military-grade noise eliminating technology; JAMBOX, the first intelligent wireless speaker and speakerphone.

A 2010 IDSA Design of the Decade winner, Jawbone is committed to delivering innovative products that improve the mobile lifestyle through ever-changing software and wearability.

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Making Invention Accessible

Invested in 2015;

Quirky is a new type of socially developed product company founded with the vision of making invention accessible.

Quirky’s community members, inventors and product “influencers,” ultimately share its financial success with them. Headquartered in New York City, Quirky brings game-changing products to the marketplace through interaction between its active online global community and Quirky’s brand partners, bringing to life ideas from their earliest stages to store shelves.

Any of Quirky’s community members can become an inventor or influencer by submitting ideas. Inventors who submit ideas that are then created and influencers who contribute to those ideas share in royalties based on product sales.

The company solicits ideas for new products via and its iPhone app. Once an idea is submitted, the Quirky community vets it, praises it, critiques it, and votes for their favorites.

A prospective inventor can submit an idea to Quirky, and there is no limit on the number of invention ideas that a person can submit. When determining which products to make, Quirky considers factors such as uniqueness, manufacturing complexity, and intellectual property rights, yet they are committed to working on ideas both big and small that make life better.

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Drone Patents and Technology

Invested in 2017;

The Lily Camera is the world's first self flying camera, which takes amazing pictures and video of you being in the moment!

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